LFC Photography Activity

Outdoor Light

Outdoor Light

Indoor Light

Indoor Light

Foreground

Foreground

Background

Background

Rule of Thirds

Rule of Thirds

Lead Room

Lead Room

Learning to use Lightroom with digital photographs was awesome! In each of my photographs, I adjusted the Tone, Presence, and Sharpening. I also added a vignette to the Outdoor and Indoor Light photographs, and the Rule of Thirds and Lead Room photographs.

In addition, when I took the Outdoor Light photograph, I needed to make sure the sky wasn’t blown out. I did this by pointing the center of the lens at the sky first and then moving it to the Mesa Temple below. I also straightened this photograph. For the Indoor Light photograph, I chose a location where natural light entered the room through a window and added a more pronounced contrast and vignette to the photo.

In order to get my camera to focus in the Foreground photograph, I zoomed in, selected the macro setting on my camera, got close to the flower, and held the shutter button halfway down when centered on the flower. I then moved the lens so the flower was on the side to follow the rule of thirds, and snapped the shot. To get the focus on the Background photograph, I changed the camera setting back to auto and stayed close to the flower, making sure that the camera focused on the background. I was also able to copy and paste my Lightroom settings from one picture to the next, which was a great shortcut.

In the Rule of Thirds and Lead Room photographs, I had to be careful with how bright the color of my subject’s shirt showed in the photos. I focused my attention on making some careful edits to the Saturation and Vibrance to keep his skin tone normal without the shirt being too bright or the background feeling not colorful enough. I also made some edits to the Noise Reduction for the Lead Room photograph and added a darker vignette.

I then added watermarks, sized them, and exported them. It was such a streamlined process to be able to make these final edits to all of the photos at the same time, and have them all labeled and exported in such an organized way!

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Social Media Marketing Product

Company: Skittles

Objective: Create a new wave of interest, followers, and fans in an audience which is older than the existing target audience of the Skittles website and social media campaign (currently targeting youth, teens, and young adults). Accomplish this by creating a campaign which will appeal to an audience of 30- and 40-year olds.

Strategy: Create a Facebook campaign which has more meaning and depth than the current website approach in order to appeal to an older and more mature audience, and which will still be interesting and fun for the younger audience. Run a promotional give-away of free bags of Skittles within a specific time frame for submission of photos promoting this campaign message.

About the company

Skittles currently utilizes social media with a zany and off-the-wall approach to appeal to fans. The company has established a bright, fun, and quirky personality for itself, and is targeted to a younger audience: youth, teens, and young adults. Bright, bold colors; funny-but-odd humor; and frequent use of animation and cartoon-looking images keep their campaign on the light side of meaningful. Recently, the company has branched out with a new commercial spotlighting Steven Tyler, lead singer of Aerosmith, a popular rock band from the 70s, 80s, and 90s. This move was a good one in order to appeal to an older generation than their current fan-base. Additionally, the darker-colored environment of the commercial leading up to a bright reveal and contrast of Skittles has added some depth and dimension to an otherwise youth-targeted audience.

The Project

Process and Reasoning: I wanted to start a campaign which would appeal to a more mature audience while keeping some of the youthful quirkiness, humor, and zany personality established by Skittles. Keeping in line with past campaigns by Skittles of “Experience the Rainbow” and “Taste the Rainbow”, I decided on a campaign titled “Find the Rainbow.” The campaign challenges fans to find the rainbow in their lives—essentially to find the good in life, no matter their circumstances. The call to action requires fans to post a photo showing the rainbow in their lives, and for a limited time they will receive a free bag of Skittles for their posted photo. This engages fans, promotes the Skittles candy product, and allows fans to be showcased by Skittles.

Knowing that many members of this new target audience use Facebook on a regular basis, I chose to use Facebook as the platform for this campaign. My fan page includes a newly designed cover (timeline) photo, profile picture, and 4 coordinating posts to launch the campaign.

Facebook timeline and profile pict

To create the visuals, I used Microsoft PowerPoint. The timeline picture is a photograph of an intentionally “sad” situation, modified to be black and white, with the only color (with minimal saturation) showing within the created magnifying glass to indicate finding the rainbow in the situation. A bag of skittles and skittles candy were added to the ground in the photo, and shown in full color. Text was added for the campaign slogan and company name with coordinating “rainbows” behind them.

The profile picture is a yellow Skittles candy emerging from behind a cloud. The image was created by making a copy of the photo and layering the cloud (after removing its background) over the designed Skittle candy piece. I added a lighter glow to the candy piece to make it appear to radiate like the sun.

Post1.SkittlesFindTheRainbowLaunch

The first post is the campaign introduction. It features a bag of Skittles candy with layered rectangles in a fan design behind it and text overlaying this background rainbow of color, with the word “Rainbow” similar to the Skittles candy font and colors.

Post2.IronmanSkittles

The second post is a photo with the bag of Skittles added (another copy, remove background, layer process). This photo was chosen as a ‘fan-submission’ because the subject of the photo is showing off his Ironman cast. Everything about this photo supported this campaign—he broke his arm and found a way to bring fun, humor, and awesomeness into the situation. Text in a font that mimics the Skittles candy font is used as an overlay.

Post3.CoffeeMug

The third post (another ‘fan-submission’) was an intentionally chosen ‘selfie’, since I expected that many submissions for this campaign would be phone-camera selfies. It is grainy despite its high-quality size (also an expected scenario of submission posts), but it supports this campaign well. Text was added in the same font mimicking the Skittles candy.

Post4.GloomyDays

The fourth post is an additional post launching the campaign. A gloomy photo was overlaid with text, 3 Skittles candy design elements (triadic color scheme), and the campaign hashtag which challenges fans to find the rainbow. This was posted with a caption explaining that every day is better with a rainbow.

Critique: I posted my pictures and a picture of the full Facebook fan page to our class Facebook group, asking for critiques. Sidney Meneses Sepulveda suggested that I add the full name of ‘Skittles’ to the profile photo, rather than just using an ‘s’. I opted to leave this as is since the intention is to have the sun appear as a Skittles candy which only has an ‘s’ on it. Chris Swords Betts suggested that I make the letters of ‘Rainbow’ in the campaign title all different colors. Prior to this suggestion, it was white with a red outline, like the Skittles candy font on its packaging. I loved this idea, and incorporated it. It adds an extra punch of color to the campaign and focus on the bright and fun aspects of finding the rainbow. Shay Sookhoo also mentioned that the word “the” in the first post looks odd because it is at an angle. This was intentionally done in order to keep some of the quirky personality which Skittles has become known for and to create a line for the eyes to associate Skittles with being the solution to the challenge. I was pleased that Shay recognized the word pointed toward the candy, which was purposeful, so I kept this feature, knowing it accomplished its purpose two-folds—if it seems odd, it’s right in line with many of the odd comments on the Skittles homepage!

Font names: Franklin Gothic Heavy, Franklin Gothic Medium

Image sources: Girl fallen off trike, Sun behind cloud, Skittles bag1, Skittles candies, Skittles bag2, Skittles bag3, Ironman cast, Coffee mug of Skittles, Gloomy day

Magazine Spread Content

This project required me to write and design a two-page spread for an LDS magazine. I chose to prepare my article for the Ensign, which contains material often delving deeper into gospel principles, and clarifying gospel truths. My audience is young adults and adults who would like to better recognize God’s blessings in their lives and gain a more positive perspective. My audience also encompasses anyone seeking to live life with greater optimism and trust in God. I wrote about an experience I had in college which expanded my understanding of God’s blessings in our lives, and the ability (and inability)  to recognize and see these blessings. I’ve posted my experience here, along with the image I would like to use in my design.

The Glass

Looking at the glass, many of us view it as half-full. The rest of us consider it half-empty. What if neither perception is accurate, though? What if the truth has been camouflaged right in front of our eyes, just waiting for us to see more clearly? And what if this new perception of the glass and its contents is a perfect symbol for the blessings in our lives?

I was sitting at an afternoon devotional my first year of college, when the speaker began to talk about the blessing of a positive attitude and perspective in life; in choosing to view the glass as half full. As he talked, he picked up a clear glass partially filled with water to illustrate his point. When I looked at the glass that day, something peculiar happened to me. The speaker’s voice faded from my thoughts, and a new idea came to mind; “That glass isn’t half full. It’s completely full.”

Continuing to explore this new perception, I explained to myself; “Yes, it’s half-full of liquid, but the other half is filled with air. That means it’s completely full.” I paused to consider whether this was a legitimate perspective, and my reasoning continued; “Yes, air has mass and is measurable.” I thought of the power and strength of air, from it filling up a balloon, to keeping airplanes in the sky, to carving mountains to dust over time. There was no question; this was a valid perspective.

I looked back at the air-filled portion of the glass. That’s when the big epiphany hit me. Not only was the glass filled at the bottom with liquid, and filled at the top with air, but the air at the top continued! It expanded from the glass into the entire room, filling this enormous chapel. I realized the glass is not only full, it is overflowing!

I caught my breath as I tried to wrap my mind around the magnitude of this idea. The air in the chapel extended far beyond, into the rest of the building, outside the building, and into the atmosphere of the earth! I sat in shock at the idea of such a colossal comparison of the amount of this overflowing air to the tiny bit of water which the speaker and attendees were currently focusing on.

My curiosity piqued again. Why had I never heard this before? Why hadn’t anyone presented this third option; this incredible truth? And I realized: we don’t give much credit to the things we can’t see or handle. In this case, we simply don’t consider air to be worth mentioning.

I began defending the air and its importance to myself. Water, I knew, was life sustaining. A person can’t survive more than a few days without it. But air is much more vital than water. A person can’t survive more than a few minutes without air. Yet we rarely, if ever, give credit to the air we breathe which keeps us alive. The air—this gift we’ve been universally given—is overflowing in our lives, and we don’t even realize it. We rarely acknowledge or give any thanks for it; instead, we largely ignore its presence.

I see the blessings in our lives much like this glass. God has given us certain tangible, touchable, measurable blessings in our lives. These are represented by the liquid, or water, in the glass. They fill a portion of our lives, and we can recognize them, categorize them, and often touch and measure them.

The deeper blessings, though—the life-sustaining ones—are represented by the “invisible” air filling the rest of the cup and overflowing into eternity. These are blessings such as love, faith, intelligence, kindness, hope, good health, mercy, forgiveness, and a vast array of all other blessings—ones we can give names to, and ones we have no description for; ones we can acknowledge and recognize, and others which only God is aware of. Some people might argue that we are given equal amounts: the water and the air are equal. For those of us who have eyes to see, though, we realize these “invisible” gifts extend into eternity. There is no limit or end to them, and they are every bit as real as the “tangible” gifts.

Simply put, our lives are overflowing with blessings. Always. Even if you emptied the glass of every drop of liquid, it is still overflowing with air. We are always blessed with an overflowing abundance of God’s gifts in our lives. May we strive to better recognize and give thanks for this abundance in our lives and to see our glass not half empty, not just half full, but overflowing with an immeasurable supply of precious gifts, seen and unseen, from God.

Sketches

7A.MagazineSpread.Sketch.Hancock

Image and Image Link:

Glass2http://www.workforce.com/blogs/4-whatever-works/post/20805-shrm-hrci-dramedy-continues-glass-half-full

 

Slide Design Project

 

Speaker’s Outline

Elder Worthlin’s mother taught him, “Come What May, and Love It”

  • Every life has peak and shadows, times when it seems the bird don’t sink and bells don’t ring
  • Those who are happiest have learned from difficult times
  • Become stronger, wiser, happier as a result
  • Not suggesting we suppress discouragement, deny reality of pain, or pretend happiness
  • If we approach adversities wisely, our hardest times can be times of greatest growth—lead to greatest happiness

Look for Humor in the difficult parts of life

  • Antidote for bad days, disappointments, anger, humiliation, etc—Learn to Laugh
  • Next time you’re tempted to groan, you might try to laugh instead.
  • Extend your life
  • Make the lives of all those around you more enjoyable.

Seek for the Eternal Perspective to get through difficult experiences

  • Have you ever wondered “Why me?” when bad things happen?
  • At one time or another, everyone must experience sorrow; no one exempt
  • Scripture examples Abraham, Nephi, Joseph, Emma) Adversity and sorrow tried, fortified, and refined their characters
  • For us, difficult experiences stretch our understanding, build our character, increase our compassion
  • Eternal Perspective (Joseph Smith) “Peace be unto thy soul; thine adversity and afflictions shall be but a small moment…endure well, God shall exalt thee on high…”

Understand the Principle of Compensation

  • The Lord compensates the faithful for every loss.
  • God’s timing
  • Every tear today will eventually be returned a hundredfold with tears of rejoicing and gratitude.

 Put our Trust in our Heavenly Father and His Son, Jesus Christ

  • God so loved the world that He gave His only begotten Son for us
  • Jesus Christ is our partner, helper, and advocate; wants us to be happy, successful
  • Christ will comfort and uphold us, strengthen us in our weakness, fortify us in our distress—make things become strong
  • Put your trust in the Lord, do your best, then leave the rest to Him
  • Draw near to Heavenly Father & Savior Jesus Christ

Adversity can be a Blessing; we can Learn to Love Adversity

  • Must be opposition in all things
  • Adversity, if handled correctly, can be a blessing in our lives
  • We can learn to love adversity
  • Adversity can be a blessing

 Come What May, and Love It

 

Process: To begin with, I selected a talk I love and created a speaker’s outline. This allowed me to decide on the highlights of the talk and use them as a focus as I created my presentation slides in PowerPoint. I searched for high resolution images which fit each topic and then drew a sketch of each slide to determine how to they would each be designed.

6A.SlideSketch.Hancock

My message is of hope and optimism, and learning to endure difficult times in life with a brighter perspective. My audience is adults and teens who are looking for inspiring and hope-filled messages and images relating to this message. In order to create a more consistent feeling between the images, I decreased the saturation of each one, and inserted a bar with soft edges and glow. I chose colors for the bars based on my color scheme and used the eyedrop tool within each photo to find corresponding colors for each image. I then added a text box on top of each bar to display the topic of each slide. On three of my slides, I created a pop-up image which layered over the bar, and on one slide, I also combined two images by using the Remove Background tool on the one I wanted to place on top of the background photo and bar.

Critique Report: I posted my first draft to our class Facebook group several days before the project due date for critique from my classmates. Sarah Bringhurst suggested that I capitalize all the words, and April Bethea suggested that I stick to a specific set of colors within a color scheme for my colored bars. I decided to keep the contrast of using both upper and lowercase text, and changed a purple bar to blue to fit within my color scheme as suggested. I also submitted my project to my teacher the day before the assignment was due. She pointed out on several slides that the words were too close together, creating a tangeant, and suggested that I move the words in order to solve this issue. On another specific slide, the text was leading the eye away from the page rather than helping to focus on the image, so she suggested moving it as well. She also pointed out a color which did not fit within my color scheme, and suggested I change it. I utilized all her suggestions, and the slideshow here was my finished product!

Font names/category: Gravity, Gravity Book, Gravity Light, Gravity Ultra Light (sans serif)

Color Scheme: Split Complementary: Brick, Blue, Green

Talk Title and Presenter: Come What May, and Love It by Elder Joseph B. Wirthlin, October 2008

Talk Link: https://www.lds.org/general-conference/2008/10/come-what-may-and-love-it?lang=eng

Links to images: foggy path, teddy bear, laughing man, sunlight and clouds, dropped ice cream cone, hand and ice cream cone , hands holding, rope, frog in rain, muddy kids

 

Event Flyer

Event Flyer

Below is a screenshot of my project in Microsoft Word where I created it.

Event Flyer Screenshot

Process: I started by brainstorming an idea for the event, and decided on the message and slogan “Be lighter than air so you can lighten their care”. This would be for a hot air balloon ride benefit with proceeds buying lightbulbs for hospitals. My audience is an entire community—people of all ages. I chose hot air balloons and hospitals because they are easily recognized and identified with. Even if participants don’t go for a balloon ride, they are still able to enjoy the festive environment, watch the balloons, and contribute to a worthy cause which blesses people of all ages and walks of life. I liked the shape of the balloons and lightbulbs being similar and planned to use this as a repeating shape in the flyer. I decided the slogan was too long and unclear for an event flyer, so I shortened it to “Lighten Up!” with a simple explanation “Lightbulbs for Hospitals”. I found a picture of a hot air balloon which would work with a color scheme, and removed the background from the photo so I had a picture of just the balloon. I also found an image of a lightbulb and removed the background on it as well. I created a shape, edited it to create a wave at the top and bottom, and added a gradient color of light blue for the sky which faded to a lighter blue (almost white) at the bottom where I planned to place the lightbulb. I then added layers of a similar shape in colors pulled from the hot air balloon to create a visually interesting background, with the darkest color used as the background for the event information in white text. I created a logo for the beneficiary, found an image to use for the benefactor, and created a shape similar to the hot air balloon and lightbulb to use for the date. I chose a decorative font that reminded me of balloon animals for the main title and chose a simple sans serif font as a contrast for the event details and other information. I chose colors for the title fonts from the balloon colors. In order to follow a color scheme, I needed to add red to the flyer, so I used it at the top and bottom, with a modified shape at the top to compliment the “wavy” shapes below. This created a wavy line repeated throughout the flyer. I ensured that all items on the left, bottom, and right were aligned and made sure my margins were 0.5 inch from the edge. After receiving critiques, I changed quite a few things which clarified and simplified the message and flyer.

Critique Report: I posted my first draft to our class Facebook group 3 days before the project was due and received input from two classmates. Meghan Farner was confused by my title being “Lighten Up!” and “Lightbulbs for Hospitals” because it didn’t explain what the actual event was. Shawdee Snow suggested that I add an explanation along with the title to explain the event also. I absolutely agreed with them, and changed the title to “Balloon Rides for Lightbulbs”. I kept the “Lighten Up!” idea and created an additional text box aligned above the hot air balloon indicating that this was a 4th annual event of Lighten Up! The next day, I reposted in Facebook with the changes I made, and received feedback from Jaclyn Stephens suggesting that I only use one lightbulb image and move it into the blue area at the bottom. She also suggested I left align some of the event information below the balloon. I incorporated all her suggestions and thought the resulting flyer looked much better. I then submitted this version to our class instructor, Sister Peterson. She suggested that I better align the image and logo with the font at bottom of page. The main title was looking too similar in color, size, and weight so she suggested that I change ‘Lightbulbs’ to either green or yellow to create some visual contrast. She warned me to be cautious with the potential for trapped white space created by the placement of my title text. To incorporate the changes, I inserted a horizontal line to make sure I aligned the text and logos at the bottom and then deleted the line. I changed the color of ‘Lightbulbs’ to green. I also decreased the font size of this word a little bit to add some variety, increase the space to the left of the text, and decrease the feeling of potential trapped white space.

5A.Color Scheme

Font names/categories: Title: Forte (decorative); Copy: Microsoft JhengHei UI Light (sans serif)

Links to image sources:

Lightbulb: http://www.wayfair.com/GE-50-100-150W-120-Volt-Incandescent-Light-Bulb-GEL97785-UDZ1030.html

Hot Air Balloon: http://motleynews.net/2012/02/13/the-parting-shot-for-february-13-2012/

Tooth: http://www.teethbyheath.ca/Videos.html

Word heart: http://www.clipartbest.com/world-heart-clipart