Event Flyer

Event Flyer

Below is a screenshot of my project in Microsoft Word where I created it.

Event Flyer Screenshot

Process: I started by brainstorming an idea for the event, and decided on the message and slogan “Be lighter than air so you can lighten their care”. This would be for a hot air balloon ride benefit with proceeds buying lightbulbs for hospitals. My audience is an entire community—people of all ages. I chose hot air balloons and hospitals because they are easily recognized and identified with. Even if participants don’t go for a balloon ride, they are still able to enjoy the festive environment, watch the balloons, and contribute to a worthy cause which blesses people of all ages and walks of life. I liked the shape of the balloons and lightbulbs being similar and planned to use this as a repeating shape in the flyer. I decided the slogan was too long and unclear for an event flyer, so I shortened it to “Lighten Up!” with a simple explanation “Lightbulbs for Hospitals”. I found a picture of a hot air balloon which would work with a color scheme, and removed the background from the photo so I had a picture of just the balloon. I also found an image of a lightbulb and removed the background on it as well. I created a shape, edited it to create a wave at the top and bottom, and added a gradient color of light blue for the sky which faded to a lighter blue (almost white) at the bottom where I planned to place the lightbulb. I then added layers of a similar shape in colors pulled from the hot air balloon to create a visually interesting background, with the darkest color used as the background for the event information in white text. I created a logo for the beneficiary, found an image to use for the benefactor, and created a shape similar to the hot air balloon and lightbulb to use for the date. I chose a decorative font that reminded me of balloon animals for the main title and chose a simple sans serif font as a contrast for the event details and other information. I chose colors for the title fonts from the balloon colors. In order to follow a color scheme, I needed to add red to the flyer, so I used it at the top and bottom, with a modified shape at the top to compliment the “wavy” shapes below. This created a wavy line repeated throughout the flyer. I ensured that all items on the left, bottom, and right were aligned and made sure my margins were 0.5 inch from the edge. After receiving critiques, I changed quite a few things which clarified and simplified the message and flyer.

Critique Report: I posted my first draft to our class Facebook group 3 days before the project was due and received input from two classmates. Meghan Farner was confused by my title being “Lighten Up!” and “Lightbulbs for Hospitals” because it didn’t explain what the actual event was. Shawdee Snow suggested that I add an explanation along with the title to explain the event also. I absolutely agreed with them, and changed the title to “Balloon Rides for Lightbulbs”. I kept the “Lighten Up!” idea and created an additional text box aligned above the hot air balloon indicating that this was a 4th annual event of Lighten Up! The next day, I reposted in Facebook with the changes I made, and received feedback from Jaclyn Stephens suggesting that I only use one lightbulb image and move it into the blue area at the bottom. She also suggested I left align some of the event information below the balloon. I incorporated all her suggestions and thought the resulting flyer looked much better. I then submitted this version to our class instructor, Sister Peterson. She suggested that I better align the image and logo with the font at bottom of page. The main title was looking too similar in color, size, and weight so she suggested that I change ‘Lightbulbs’ to either green or yellow to create some visual contrast. She warned me to be cautious with the potential for trapped white space created by the placement of my title text. To incorporate the changes, I inserted a horizontal line to make sure I aligned the text and logos at the bottom and then deleted the line. I changed the color of ‘Lightbulbs’ to green. I also decreased the font size of this word a little bit to add some variety, increase the space to the left of the text, and decrease the feeling of potential trapped white space.

5A.Color Scheme

Font names/categories: Title: Forte (decorative); Copy: Microsoft JhengHei UI Light (sans serif)

Links to image sources:

Lightbulb: http://www.wayfair.com/GE-50-100-150W-120-Volt-Incandescent-Light-Bulb-GEL97785-UDZ1030.html

Hot Air Balloon: http://motleynews.net/2012/02/13/the-parting-shot-for-february-13-2012/

Tooth: http://www.teethbyheath.ca/Videos.html

Word heart: http://www.clipartbest.com/world-heart-clipart

Tasteful Typography Project


Tasteful Typography Project

I designed this project using Microsoft Word. Below is a screenshot while in Word.

Screenshot in Word

Screenshot in Word

Process: I looked for an image I wanted to use which successfully incorporated the rule of thirds. When I saw the image I chose, it reminded me of a story I loved about starfish, and I decided to incorporate the image with the story. I found several versions of the story online, but they were all too long, so I wrote a condensed version in my own words to use. My message became making a difference and being the one to initiate making a difference. My audience was teens and adults seeking inspirational messages which possess some boldness and energy (not just passive, subtle messages). I wanted the finished product to inspire, so I intentionally chose this image with a bold color to incorporate in the design typography. The image being divided into thirds made it easier to place the title and body text, so I planned my basic layout of title and body copy to be in the areas which were less busy. As I had been writing the body copy, I thought of two possible titles and then considered implementing both of them instead of only choosing one. I chose the font for the largest word of the title and did my best to color-match it to the boldest color of the image, the reddish-orange of the sponge. The smaller, simple font of the two titles and the body text are color-matched to the dark brown color inside the starfish, and provide good contrast and readability. I added a star symbol with a matching rounded outline to help it look more like a starfish for the design element, and I covered the dot in the ‘i’ of the main word in the title with this star. I also tilted the star to repeat the slant of the starfish in the image. I used a color similar to the sand and starfish to bring more repetition and unity from the image to the title. After this was finished, I saved the image as a PDF, and then converted it to a JPG using an online program.

Critique Report: I posted my design on our class Facebook group Tuesday evening. At first I wasn’t getting any critiques, so Wednesday I created a second version of the title which I had originally considered using, and asked for preferences between the two. Five hours later I still hadn’t heard from anyone, so I begged for critiques! Karin Cabalo and Nicole Stock both responded, indicating they liked my original title best, so I kept my first design. Nicole Stock also suggested lightening the color of the design element (star) to match the starfish. I tried this, but there wasn’t enough contrast with the lighter color against the light background, so I kept the original color. I emailed my design to our class instructor, Sister Peterson, and she suggested in her video critique that the smaller type in my title should be consistent—either all caps or all lowercase, since my combination of the two made it feel like it was accidental. I experimented with the two choices and chose the lowercase option because the uppercase letters ‘THE’ didn’t look good at all when they were vertical—they looked boxy and like weird symbols instead of looking like a word or part of a message. Sister Peterson also suggested that I give credit to where the story came from, so I researched and found the author of the original story, and added ‘Adapted from’ to the source and author for my design. Adding this much text as a source was tricky, so I broke it into two lines and aligned them with the right side of my body rag.

Link to image: http://photos.alphacoders.com/photos/view/6822

Links to stories and original source:






Font Name/Category: Title: Rage Italic, decorative & Malgun Gothic, sans serif; Body Copy: Malgun Gothic, sans serif

A Gestalt Hippopotamus

My husband recently started a junk removal business, and part of the business phone number spells ‘hippo’. This became my inspiration for the Gestalt activity. I considered the basic shape of a hippopotamus, and decided my shape should be an oval. This first sketch made me realize I didn’t want to do a front-faced picture of a hippo; it looked too much like a pig!

Brainstorming Sketch

Brainstorming Sketch

I used ovals of every size and ratio: some short and fat, some long and skinny, some big, some small. The more I played, the more I loved this project! I found that I could make hearts (notice the hippo’s feet), and the outlines of the nose and nostril are cut off by another oval in front of them, so they don’t appear to make complete ovals. I used layers on layers on layers; different shades and values of white, black, and gray; and I incorporated several other outlined ovals which were not filled with color (look closely in the puddles of water). I also found that a sun, rays of light, and cloud could be created. You’ll notice my oval shape which I started with in the right hand corner of the screen.

Computer screen shot

Computer screen shot

At one point in my experimentation, I even realized I could make letters and words! My world of possibilities kept growing and growing. I played with raindrops in the sky and additional shades in the clouds and sun, but then opted to revert back to the simplified version of these areas (including removing the letters) since the hippo itself is my focal point.

Oval letters!

Oval letters!

Since many of the ovals in my design extended past the edge of the page, this is the final printed product. A glorious hippopotamus of ovals!

The final print

The final print



Comm 125: Bring it!

Is anyone else intimidated and scared by the class syllabus? I can handle spiders and heights and confined spaces, but this class is definitely pulling me into unfamiliar and uncomfortable territory. Yesterday I already wanted to drop the class. Today I say “Bring it on!” I’m glad today is winning (but let’s be honest–yesterday’s voice will reemerge and I’ll have to be strong enough to tell it to shut its greasy trap.)

For anyone else wondering if they can be brave enough to face their fears in this class, plunge into perpetual discomfort, and head into the great unknown (which is where all these projects lay for me), I say: You can do this! We can do this together! We’re not alone.

Never be afraid to try something new. Remember, amateurs built the ark, professionals built the Titanic.” -Unknown

God is on our side (thank goodness) & we can do this!

“Feel the fear and do it anyway!” -Susan Jeffers